Photostory
As everybody knows Spain is not the most developed country in the world so, like the ‘ipod’, Twitter has arrived later. We have listened his power and we use it thoroughly. I have listened about his addiction because wherever, you can write your message.
At first, Twitter was a valuable tool for communication, as other social network like Facebook or Tuenti. You could write one short message and you could enclose a website to illustrate what you were doing. The idea was to share small moments with your friends. That was not new, although “twitter mania” is a phenomenon which is growing. The success among society is that somebody, in this case a computer, is answering you “what are you doing?” People need to feel important, to feel safe and have contact.
Companies who want to make profit have seen this success aforementioned and nowadays, Twitter is a hype. Instyle.com has its account, almost every famous such as actors, singers or politicians have their account to write tweets to entertain their followers.
Nobody can predict which side will grow more, if hype or communicational side. We are the same gossip person than years ago, but we have changed a pen for a mouse.
I show you a funny short video started in a man who became an addict and a picturesque stomach.
Alejandra Joanes Martínez
Power of mass
We live in the Network Society and we have a new power to report our opinion about several issues. We are aware of this power and we use it. For example we know that as consumers we have rights and we can demand them. These kinds of actions have grown some years ago.
Thanks to Internet we can explain our opinion about politic, social and environmental landscape or media. For example, someone can create a blog to talk against a company and more and more, readers will grow. So, a lot of people will read bad opinions about a specific company and that will be negative for the organisation. If people think badly about some company, his reputation will be negative and his sales will down.
Also the companies are aware of this power of mass and some of them make their campaigns just through Internet. For example, Foster beer decided to advertise itself just on line and they left television.
People deal with a lot of power because they create news and they did not study journalism. There are two main consequences of this power, the first is to create a rumour and the second is to become citizen journalism. According to Instituto Francesc Canales survey, the reasons to create rumours are that people can hide their identity and the reason to become citizen journalism is that everybody has his space to say whatever he wants.
I show you a definition about citizen journalism by professor Jay Rosen. Also, you can see a picture about how an inhabitants works as journalist.
Alejandra Joanes Martínez
Customize
Web 2.0 means participation, creativity and an active role on Internet and it contributes to expand user’s freedom. There are a lot of possibilities to customize the Web, as modify just on your computer the colour of a public website. That means to implement opinions and pleasures’ users, which will be more demanding. Because more and more, they will be aware of their own power and they will want more personal service.
Companies have seen these requirements and they have made profit. For example Nike Company offer the possibility to design your own trainers or T-shirt on line. Dress as you like without rules and different clothes from society, it is like an announcement about your personality.
This freedom and control is growing because customize is growing too. This aspect is more than just select a colour; you can create your mini apps for desktop with time or weather… Also, this participation has generated a new hybrid service called Mashups.
Thanks to customize, people can control more the biggest communication net. If you can dress the Net as you want, you will report everybody your personality and behaviour as clothes do.
I show you a video from Nike Company to see how you can create your ideal shoes. Also, there is a picture which explain Mashups.
Alejandra Joanes Martínez
Welcome!
Welcome to my blog. I have already created it and I got a good feeling about it. I will write about several topics such as social media or media trends. Also, I will support my articles with pictures or videos in order to explain my articles. We are a new generation, we have grown up with technologies and Internet. So, a student from ICM has to develop this kind of network.
I hope you will enjoy it!
fairthfully,
Alejandra Joanes Martínez
